Privacy Policy

United Cabs Merthyr Privacy Policy

Station Taxis respect your privacy and value the trust that you place in us when you share your personal information with us. We want you to be confident that personal information held by our company is safe, secure and held only as long as is necessary.

We ask that you read this privacy notice carefully as it contains important information. It explains who we are and how and why we collect, store, use and share personal information. It also describes your rights in relation to your personal information and explains how to contact us and supervisory authorities in the event you have a complaint.

Who we are & Our Contact Details

Station Taxis (Sunderland) Ltd trade as Station Taxis and are based at Unit 11 Riverside Road, Sunderland SR5 3JG.

You can contact us by phone, email or post.

  • Our postal address is Station Taxis (Sunderland) Ltd, Unit 11 Riverside Road, Sunderland SR5 3JG.
  • Our main email address is
  • Our Data Controller can be contacted by email on
  • Our telephone number is 0191 516 5079

For the purposes of General Data Protection Regulation (“GDPR”) and the Data Protection Act, Station Taxis (Sunderland) Ltd is the data controller for personal information provided to Station Taxis. Our ICO Registration Number is: Z8368746. You can find more information on the ICO website.

We collect and use personal information that we obtain relating to our private and corporate customers and the drivers with whom we work. If you would like to contact us regarding your personal information, please contact us.

The personal information we have

Data Collected by us

In the course of our business practices, so that we can provide our customers and drivers with the best possible service, we collect the following personal information when you provide it to us:

  • Customer names, contact details (including addresses, telephone numbers, email addresses), payment details, booking details and journey information.
  • Driver names, contact details, car details (including registration, MOT and vehicle capabilities), payment details, insurance and licencing status and journey information.

How we get the information and why we do we have it

We collect your data when you:
  • Make a booking with us via telephone, mobile app or our online booking portal
  • Register our mobile app
  • Fill in a form on our website
  • Browse on our website
  • Contact us via telephone, email, social media or in person
  • Register and use the Station Taxis Top Up Card
  • Apply for a Corporate Account
  • Enter a competition, prize draw or promotion
  • When you register or operate as a driver

Recorded Phone calls

Anyone who contacts Station Taxis by telephone is notified that we record all conversations.

We record all phone calls to ensure that we can provide an accurate and reliable service to our customers and drivers. In some circumstances, recording is essentially for us to fulfil our contractual obligations.

Recordings are stored confidentially and destroyed in accordance with our data retention policy and statutory obligations.

Internet Cookies

Like most websites, Station Taxis’ website uses ‘cookies’. Cookies are small text files containing information about your browsing session, which are stored in your browser directory. You may refuse the use of cookies by selecting the appropriate settings on your browser.

We use cookies to improve your online experience, preferences and user experience. We may also use cookies for marketing purposes from third-party partners such as Google and Facebook. These cookies allow us to display targeted Station Taxis promotions to you on other websites.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit

Find out how to manage cookies on popular browsers:
  • Google Chrome
  • Microsoft Edge
  • Mozilla Firefox
  • Microsoft Internet Explorer
  • Opera
  • Apple Safari

How we use your personal information

United cabs merthyr uses personal data that it obtains so that it can meet its business obligations to customers and drivers, provide a safe and efficient service, to make improvements and to undertake marketing activities and maintain internal records.

We will not make any decision that has a significant impact on you solely on the basis of automated decision making (i.e. where a decision is taken about you using an electronic system without human involvement).

The reasons we are allowed to use personal data

Where we collect and use your personal data, we do so under one of the lawful bases for doing so as provided by article 6 of the GDPR.

GDPR Article 6(1) permits us to use your personal data where it is necessary to fulfil a contract, the comply with legal obligations, where it is necessary for the purposes of the legitimate interests pursued by Station Taxis (such as marketing activities) or by a third party, where it is necessary to do so due to it being in the vital interests of you or another or where you have given your consent for use of the data.

We use personal data where we need to do so in order to fulfil obligations to a contact to which the data subject is a party (or in order to take steps at the request of the data subject prior to entering into a contract), where are legally obliged to do so, where it is necessary for the purposes of the legitimate interests (provided those interests are not overridden by the interests or fundamental rights and freedoms of the data subject) and to protect the vital interests of someone (e.g. where there is risk to life).

With the explicit consent of certain data subjects we hold and use personal details that allow us to directly market our services to them. This consent can be withdrawn at any time.

Further information concerning how we use personal data and our lawful basis for doing so is described further in this policy

Who we share your personal data with

We will share customer and driver personal information with law enforcement or other authorities if required by applicable law.

For example driver and journey information is provided to Sunderland City Council as part of our legal obligation to do so as a Taxi and Private Hire Operator. This legal obligation is a requirement of licence by Sunderland City Council Licensing Department. For more information on how Sunderland City Council may use personal information provided to it, please see the Council’s Privacy Notice.

We share the personal information of drivers with customers, including the driver’s name, vehicle make, model, colour, registration and location. This is to ensure service reliability and safety.

Other than described above, we will not share customer or driver personal information with any other third party, without your permission. We do not share personal data with any organisation.

Data Retention

We keep personal information of customers and drivers only for as long as it is reasonably necessary for us to do so. For example:

  • We will retain your personal information if you are a customer with an active account with us, outstanding debt or have recently interacted with us.
  • We will retain personal information of drivers whilst they trading with United cabs merthyr. If a driver ceases trading with us, his or her personal details will be removed after 6 months. The driver’s journey details will remain on record for one year.

In circumstances where we hold personal data other than those described above, we consider retention timescales on a case by case basis, balancing our legitimate needs and purposes with the impact of retention on Data Subjects’ privacy.

At the end of the relevant periods described above, we will delete or destroy your personal data though we may retain your Personal Data for longer where it is necessary for us to do so, for example in connection with a dispute or to evidence our compliance with law.

How we store your information & keep it secure

Our dispatch, booking, administration and management systems are cloud based.

We are committed to keeping your personal information safe. We’ve got physical, technical and administrative measures in place to prevent unauthorised access or use of your information and we ensure that we comply with our own internal security policies. We also require that our suppliers protect such information from unauthorised access use and disclosure. We will also routinely refresh our information to ensure we keep it up-to-date.

Employees within our company who have access to your data have received training on Information Security and GDPR.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Your information may not be transferred outside the European Economic Area (EEA).

This privacy notice was published and last updated on 16 April 2018.

We may change this privacy notice from time to time, when we do we will inform you by updating our webpage and, if the update is of a significant nature directly by informing you verbally, by email or post.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Do you need extra help?

If you would like this notice in another format (for example: audio, large print, braille) please contact us (see ‘How to contact us’ above).

How we use Customer Personal Data

We will use your personal information to provide a safe and reliable service, to fulfil our contractual and legal obligations.

Specifically, we hold and process the following types of data:
  • Personal details such as name, address, phone numbers, email address
  • Location and destination data
  • Journey and vehicle requirementsMozilla Firefox

Please see the table below which details examples of how we use personal data and the legal basis for processing such information:

How we use Driver Data

If you are a driver with us, we will keep your personal data in order to ensure that we provide an efficient service and to fulfil our contractual and legal obligations. Specifically, we hold and process the following types of data:

  • Personal details such as name, address, phone numbers, email address
  • Emergency contact details
  • Your photograph if applicable
  • Training Details i.e. Passenger Assistant Training, NVQ, Safeguarding
  • Vehicle Details i.e. make, model, colour registration, insurance and MOT
  • Bank Details, when applicable

How you can complain

  • 1. If you are not happy with our privacy policy or if have any complaint then you should tell us by email. Our address is
  • 2. If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.
  • 3. If you are in any way dissatisfied about how we process your personal information, you have a right to lodge a complaint with the Information Commissioner’s Office. This can be done at